Privacy policy

About This Policy

This Privacy Policy describes how MyBrix Pty Ltd (ACN 669 479 636) (“MyBrix”, “Property Laddr”, “we”, “our”, “us”) collects, uses, discloses, and protects your personal information.

This policy applies to users of both propertyladdr.com.au and mybrix.com.au, and any related services or products (collectively, “our services”).

We are committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our websites or services, you consent to the terms of this Privacy Policy and the use of cookies in accordance with it.

2. Information We Collect

We collect information that helps us deliver, operate, and improve our services, verify identity, and meet our legal obligations.

a. Identification Information

We may collect information such as your name, date of birth, phone number, email, address, occupation, nationality, and government-issued identification (e.g., driver’s licence, passport, Medicare or tax file number). This is used for identity verification and compliance with regulatory requirements (including AML/CTF obligations).

b. Account Information

If you create an account with us, we collect data such as your name, email, login credentials, and usage preferences.

c. Financial Information

We may collect financial information (e.g., bank account details) to process transactions and comply with applicable financial regulations.

d. Usage and Analytics Data

We automatically collect information about how you use our websites, such as:

• IP address, device type, and browser

• Pages visited and time spent

• Referring sites

• Behavioural and conversion data through Google Analytics 4 (GA4), Meta Pixel, and GoHighLevel (GHL)

This helps us improve our website performance and marketing relevance.

e. Communication Data

If you contact us, we may collect correspondence records (emails, web forms, chat messages, or call logs) for support and record-keeping.

f. Aggregated or Anonymised Data

We may create aggregated or anonymised data for research, industry analysis, or service improvement. This data does not identify you personally.

3. How We Collect Information

We collect personal information when you:

• Create an account or apply for access to Property Laddr or MyBrix services

• Submit KYC or verification information

• Subscribe to updates or newsletters

• Interact with us via email, website forms, or phone

• Use our websites or digital platforms (including via cookies and analytics tools)

We may also receive verified identity data from authorised third-party providers for KYC and AML/CTF compliance.

Bookings and Enquiries

When you book a consultation or meeting through our website, we use a secure third-party scheduling service (such as Calendly) to manage bookings and capture your contact details and responses. This information is shared with our customer relationship management (CRM) platform (GoHighLevel) and our internal email system so that we can confirm your appointment and follow up as required.

When you submit an enquiry form directly on our website, your information is securely transmitted to our team via email and may be stored in our CRM for record-keeping and response management.

Newsletter Subscriptions

When you subscribe to our newsletter or updates, we collect your email address and your consent to receive communications from us. This information is used solely to send you news, updates, and marketing content related to Property Laddr and MyBrix. You can unsubscribe at any time using the link provided in our emails or by contacting us at privacy@propertyladdr.com.au. Subscription data is securely managed within our marketing and CRM systems.

4. How We Use Personal Information

We may use your personal information to:

• Operate and improve our websites, products, and services

• Verify your identity and meet KYC/AML/CTF requirements

• Manage transactions, investments, and customer relationships

• Monitor for fraud, financial crime, or misuse

• Provide customer support and respond to enquiries

• Send updates, marketing, and communications you have consented to receive

• Conduct research and analytics to improve our offerings

• Comply with legal, regulatory, and auditing obligations

We may contact you via email, phone, or digital message channels, but only where you have provided your contact details and consented to being contacted, or where it is otherwise permitted under relevant privacy or spam laws.

5. Disclosure of Personal Information

We may disclose personal information to:

• Our employees, advisers, contractors, and service providers who assist in operating our business

• Identity verification, analytics, cloud hosting, and technology providers

• Legal, regulatory, or law enforcement bodies when required by law

• Financial or compliance service providers to meet AML/CTF obligations
  
  

We may share information with trusted third-party platforms that support our operations, including appointment scheduling, marketing automation, and customer relationship management. These providers may store and process data in other countries, including the United States, and are bound by their own privacy and data protection policies.

We only share data with parties that have appropriate privacy safeguards in place or are subject to comparable privacy regimes.

Personal information may be stored or processed in countries including Australia, the United States, Singapore, and the European Union, depending on our service provider locations.

6. Blockchain and Digital Assets

Certain Property Laddr services may involve blockchain technology.

• Some transaction information may be recorded on distributed ledgers that are immutable.

• We ensure that blockchain records do not contain personally identifiable information.

• Wallet or token data will be pseudonymised and linked only to verified user accounts under our control.

7. Retention and Deletion

We retain personal information only as long as necessary for its purpose or as required by law.

• Identification and financial data are generally retained for seven (7) years after your last interaction, to meet compliance obligations.

• Marketing or website interaction data may be deleted earlier upon request.

• Blockchain transaction data may remain permanently on-chain but will not include personally identifiable data.

You may request deletion of your information by contacting us at privacy@propertyladdr.com.au. Some records must be retained for legal or compliance reasons.

8. Security

We use industry-standard security measures to protect your data, including:

• Encryption in transit (TLS) and at rest

• Secure AWS cloud infrastructure

• Access controls and audit logging

• Multi-factor authentication for system access

• Regular vulnerability reviews and data protection training

Despite these measures, online data transmission can never be guaranteed to be fully secure. You use our websites at your own risk.

If a data breach occurs that is likely to cause serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

9. Your Privacy Rights

You have the right to:

• Access or request a copy of your personal information

• Request correction or deletion of inaccurate data

• Withdraw consent to marketing communications

• Request restriction of processing (where applicable)

• Lodge a complaint with the OAIC if you believe your privacy rights have been infringed

Requests can be sent to privacy@propertyladdr.com.au. We will respond within a reasonable timeframe and in accordance with the Privacy Act.

10. Cookies and Tracking

We use cookies to help operate our websites and improve your experience. Cookies are small files stored on your device that record preferences and activity.

We use cookies for:

• Authentication and security

• Personalisation and remembering preferences

• Analytics and performance

• Marketing and remarketing

You can manage or delete cookies in your browser settings. Blocking all cookies may limit functionality on our websites.

11. Third-Party Links

Our websites may contain links to external websites. We are not responsible for the privacy practices or content of third-party sites. We recommend reviewing their privacy policies before providing personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or business operations. Updates will be posted at propertyladdr.com.au/privacy and mybrix.com.au/privacy with the effective date.

Your continued use of our websites after changes take effect constitutes your acceptance of the revised policy.

13. Contact Us

For privacy enquiries, data requests, or complaints:

MyBrix Pty Ltd (trading as Property Laddr)

Email: privacy@propertyladdr.com.au